One of my Seo clients recently came under attack from someone that thought it would be a good idea to try to destroy their reputation by posting false things all over dozens of complaints sites. These allegations were not only flat out lies, but very damaging because they said the web site was filled with viruses and would infect your pc. This really is going to land this individual in court with some extremely hefty fines and that procedure has currently begun, but what about all those damaging posts showing up on page 1, two, and three of Google?
On-line Reputation Management In 48 Hours
Fortunately for my client I’m not just truly great at Search engine optimization, I know how you can use a number of methods for on-line reputation management. There had been damaging posts on the first 3 pages of Google and within 48 hours I pushed them down to page 4 and beyond. The page that really counts is page 1, but I wanted to really push the garbage down farther than that.
The Quick Fix Step By Step for Online Reputation Management
Here is what I did step by step to dominate the first 3 pages in Google to wipe out the false posts.
Step 1 – Content Creation
I wrote a 600 word original article that was keyword dense. To create this very efficient you have to put the keyword or name within the title from the post. Then write a naturally flowing post ensuring to mention the keyword a minimum of as soon as each 100 words.
Step two – Huge Content Spinning
The next thing youve gotta do to make this work right is spin the article at least 100%. It is very important to majorly spin the title and also the initial paragraph to ensure that when Google is performing the indexing and initially crawls these articles they see them as distinctive. The current Google farmer update didn’t seem to affect spun content whatsoever.
The reason I suggest writing a 600 word article is to leave room for creating a spun article which has a missing sentences along with a missing paragraph and it’ll nonetheless come out to a minimum of 400 words (400 words is usually what you have to get accepted in most post directories).
Right here is how to spin so that you can remove a sentence 50% of the time
(|sentence)
Notice the pipe symbol is separating a blank space from a sentence. So when the article is spun it is either going to skip that sentence and go to the next, or post that sentence. You may also do that to eliminate an whole paragraph.
(|sentence 1. sentence two. sentence three.)
Now the pipe symbol is in front of an whole paragraph so 50% from the time it’ll not post that paragraph.
This kind of spinning is essential simply because so as to make uniqueness you have to produce posts with a unique amount of paragraphs and words, not just spun words with synonyms. This is essential if you not just want these indexed, but want them indexed within the initial pages of Google.
I use The very best Spinner by Jonathan Leger for all of my on-line reputation management post spins. This tool is important for content creation to create unique articles.
Step 3 – Mass Article Directory Submission
O.K., now this is exactly where the enjoyable begins. It is time to complete a bit Google bombing run with Post Marketing Robot. The mass article directory submission is going to do two things for us. It is going to create backlinks to a few of the positive listings for the client, and quantity two it’s going to make content material that shows up within the search engine listings that will push the negative listings down to the depths of where noone will ever see it.
I’ve discovered that Post Advertising Robot will be the most powerful online reputation management software for this job. Add your spun article and then use the built in URLr to create some spun URLs for backlinks. Instead of building a backlink to just 1 positive listing grab the clients other positive listings like a Facebook, Youtube, Twitter, Linkedin. These all move up very easily in the search engines because of their authority. If your client needs more positive listings get them to setup social sites like these and start building links to them.
I include 2 links in the resource box. The first link is to the client URL and the second link is to one of my own blogs in my blog network so that I can take advantage of the pingbacks for indexing the articles.
Why do I do this? Simply because there are hundreds of article directories that are built on WordPress blogs and the search engines dont always find the articles but my blogs are setup to get a pingback whenever an article is accepted. I use a plugin on all of those blogs called Pingback Optimizer that takes all the pingbacks, puts them into an RSS feed, and then submits them to a dozen RSS directories.
This builds backlinks towards the backlinks and assists to obtain them all indexed in record time. This really is essential if you want alot of these new articles to show up in 48 hours. Using this technique I usually have articles showing up in the search engines within 30 minutes of posting the articles. This may speed up your on-line reputation management fairly a bit.
Step four – Private Weblog Network Submission
In the event you do not have a private blog network then just skip this step or submit the article to some of the paid weblog networks that you could join. I maintain a individual weblog network on separate C class servers that I can post articles to.
Benefit Of Private Weblog Network for Online Reputation Management
There is a huge advantage to posting on your personal network. You’ve manage from the onsite Search engine optimization for the articles which provides them a huge boost in the search engines, particularly on low competitors key phrases exactly where you are able to get your personal weblog posts to page 1 and two with just great onsite Search engine optimization elements and hardly any backlinks at all.
This subsequent step is some thing I generally wait 24-48 hours to complete following posting to my weblog network. You will begin to determine which of the private weblog posts are ranking the highest and you are able to take those and optimize them towards the subsequent level.
In the event you posted the normal spun post for your weblog network you are able to now go in and add elements like H1, H2, H3, Alt Tags, internal linking, and all that great stuff. In the event you require assist with onsite Seo then pickup the WordPress Plugin SEOPressor and it will guide you through it like paint by numbers having a score on the sidebar of the admin panel.
Step five – Social Bookmarking and Pinging
Now it is time to get more power to all of those new articles and blog posts. Get a reside hyperlinks report from Post Marketing Robot and you can import them into your social bookmarking software.
Generally inside 24 hours you might have as much as 200 reside articles and Post Advertising Robot can export this creating it simple to add for your indexing and bookmarking software program. You may also run all of the live links through pinging software program but in the event you are going to provide them all dozens of social bookmarks you generally dont need to.
I prefer Bookmarking Demon for this job since it features a lot of top quality bookmarking sites and Ive added about 1000 more bookmarking websites to create it truly kick some serious rankings.
This step can be pretty intensive as youll be running your Bookmarking software for the next day or two depending on how much power you want to give the articles. Ill usually import about 200 articles and give them all 100-200 social bookmarks each. The result is nearly instantaneous as youll see articles coming out from the woodwork all bouncing up and down because the search engine index is flooded with these new articles and backlinks towards the articles are pushing them up.
Step 6 – Wait, Watch, and Choose
Now about 2 days have went by (actually you do not need to do it this quick, you can wait a week but if you are in a serious crunch you can do it quickly like I did).
Now its time to go through the first few pages of Google and start picking and selecting which articles and weblog posts you would like to push towards the subsequent level. If you will find still a couple unfavorable listings on page 1 you are able to appear on page 2 to pick the articles there and give them another bookmarking push to get them on page 1.
So the first factor Ill do is give the page two listings an additional push. Ill also create another post and submit it to AMR giving those page two listings much more backlinks using the keyword. If you would like to take issues a step additional you may also build some Web 2.0 properties to those page 2 links after which bookmark the Internet two.0 websites.
This can be a extremely easy on-line reputation management process to follow but it is time consuming so be ready to dig in for a number of hours to obtain the job carried out.
Read more about my own how to fix your online reputation suggestions here on my internet site.